Brick, New Jersey Assisted Living Facilities & Senior Care

"Is a non-profit trade association representing long term care providers who believe that the individuals they serve are entitled to a supportive environment in which professional and compassionate care is delivered." Website

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Who we work with & why

The Township of Brick is another one of those wonderful towns in New Jersey that has a high percentage of seniors! There is the better part of 13,000 seniors in Brick, which is almost 17% of the residents of the township.

he services offered by the township, and within Brick seem to reflect this. There are a number of excellent assisted living facilities and residences - including memory and Alzheimer's care. There is also a really great senior services/senior center that is very organized and offers many programs and services to seniors living in Brick. They offer Caregiver Information as well as assistance and information on nutrition, social programs, community support groups, adult day care and much more.

You can visit the Brick Township Seniors page here for information, announcements, and the local seniors calendar of events.

We had always thought that walk-in bathtubs were an essential item in just about any assisted living facility, or long-term care establishment that houses seniors, or anyone with a disability. After all, who (especially those who have a disability), wouldn't like and appreciate a bathtub that you can simply walk in and out of, without having to climb over the side - potentially endangering yourself with a slip or a fall?

n the same way that hand rails, handles, and call buttons are designed to help seniors to navigate and manage their environment in a safer way - walk-in bathtubs should also be a no-brainer, right?

Perhaps - however, we listened to an entirely different point of view recently from an assisted living facility administrator who learned that after installing walk-in bathtubs in her assisted living home that they were a waste of space and money.

Aside from the obvious significant expense of owning a walk-in bathtub (some can cost as much as a nice car), she said that with her residents, most of whom have some form of Alzheimer's or Dementia - they are afraid of, or downright scared of being inside a walk-in bathtub. In fact, she got to the point in her memory care facility that they weren't used at all by any of her residents, so instead, she used the tubs as towel storage. Instead, her residents all opt for a daily shower, which is a lot less intimidating to her residents.

This isn't to say that everyone will have this experience if they purchase a walk-in bathtub for their facility. This might be a common experience with dementia or Alzheimer's residents, but perhaps not so much with seniors who are not affected by these disorders.

We would be interested in hearing feedback from administrators, owners, and residents if they have had a similar experience, or a different one with their walk-in bathtubs.