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| This
video is a great example of how you
can promote your assisted living facility
using Youtube |
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Facebook
Twitter
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| Marketing
and promoting your assisted living facility - Our Tips
and Suggestions |
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» Promoting your facility
without the cost
» The power of video and Youtube - embedding and
uploading
» Using screen captures
» Finding websites that list assisted living facilities
for free or for a small fee |
| Advertising
your facility without the cost |
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There are dozens of places on the internet where
you can advertise your assisted living facility for
free. It may take some surfing and research, but there
are sites that will allow you to post your facility
and services at no charge. Many of these sites will
also allow you to post photos, a website link, and even
video clips. Don't believe me? Well, you have landed
on this site, which does free listings for assisted
living facilities!
There are other bigger sites that allow for a more
'directory' style listing for free, however, you may
have to wait several months before your listing appears.
Dmoz.org
is probably the most important place you can get your
facility listed. A link/listing from this site carries
a lot of 'authority' in the eyes of the major search
engines, since it is human-edited, and it has been around
for a long time. There is less chance that a website
listed here will be 'spammy' or irrelevant.
Yahoo's
directory is another powerful place to get your
facility listed. The do offer a free service, but there
is no guarantee that they will add your facility, and
if they do it may be several months. Nonetheless, it
is worth the effort to try. Yahoo will do an "express
review" of your site for a fee, but it is expensive
and again, there are no guarantees. |
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| If
you don't already, get a website! |
Most people search for information using the internet,
and every year more and more seniors are becoming computer
savvy. The baby-boomer generation is starting to retire
in great numbers, and most of these folks use a computer
on a daily basis. So, if you don't have a website for
your assisted or long-term care facility, you will be
at a big disadvantage.
The cost to build a simple website can be very minimal.
Many folks now use free blog or website building programs
or software to create a website. One of the simplest
ways to talk about your facilities and services online
is with blogger.
The 2 most basic, but most important keys once you do
have a website or a blog is to update it and add to
it frequently, and to try to get other bloggers or websites
to link to yours. Both of these keys will boost your
visibility within the search engines.
Remember, once you have a website, refer to the first
part of this article for ideas on where to post your
website and facility online! |
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| Responses
to this article: |
Micquette wrote
So many listing sites to choose from nowadays. It's
hard to keep track of them all, especially if I have
to change information about my home, like a phone
number, or facility amenities etc. It's hard to remember
all of the places where I have listed your information.
29 November 2011 at 11:51 am
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Luis
wrote
We are Palmcrest Grand Residence Located In Long Beach
California. Remember that you have to start always
taking advantage of the free listings and then you
could start moving forward hiring a marketing resource
such google, yellow book etc.
Just don't give up keep going...
And Thank you for this info i found a new place to
list our facility. Luis
25 May 2011 at 9:49 am
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Mary wrote
We are new AFC with no residents as yet. This information
was so helpful. Thank you. Mary
30 November 2010 at 9:59 am
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Guerillabird wrote
I'm a year too late, but in case anyone is still interested
in effectively marketing their assisted living, have
a look at a company that makes great promotional videos
for assisted livings and nursing homes, called Healthcare
Studios (www.healthcarestudios.com). You pay a reasonable
fee for a video, but advertising it for free via Facebook,
Youtube, MySpace and Twitter.
24 May 2010 at 12:23 pm
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Knight wrote
i have tried my best to start advertising for free
but i was not successful. i need some help
knight
29 May 2009 at 12:25 pm
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