Assisted Living Directory

Marketing and Promoting Your Assisted Living Facility - Tips & Suggestions

This video is a great example of how you can promote your assisted living facility using Youtube

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Our Tips For Marketing and Promoting Your Assisted Living Facility or Senior Care Business

» Promoting your facility without the cost
» The power of video and Youtube - embedding and uploading
» Using screen captures
» Finding websites that list assisted living facilities for free or for a small fee

See our newest (2014) article "3 Good (even essential) Ideas for Marketing Your Assisted Living Home"

For 2012, we've added another section and article to address getting Social Support for your senior care website and business

Assisted Living now produces facility videos, tutorials and interviews! Just to to Assisted Living Directory's Youtube Channel to see all of the stuff we've done lately!

Advertising your facility without the cost

There are dozens of places on the internet where you can advertise your assisted living facility for free. It may take some surfing and research, but there are sites that will allow you to post your facility and services at no charge. Many of these sites will also allow you to post photos, a website link, and even video clips. Don't believe me? Well, you have landed on this site, which does free listings for assisted living facilities!

There are other bigger sites that allow for a more 'directory' style listing for free, however, you may have to wait several months before your listing appears. is probably the most important place you can get your facility listed. A link/listing from this site carries a lot of 'authority' in the eyes of the major search engines, since it is human-edited, and it has been around for a long time. There is less chance that a website listed here will be 'spammy' or irrelevant.

If you don't already, get a website!

Most people search for information using the internet, and every year more and more seniors are becoming computer savvy. The baby-boomer generation is starting to retire in great numbers, and most of these folks use a computer on a daily basis. So, if you don't have a website for your assisted or long-term care facility, you will be at a big disadvantage.

The cost to build a simple website can be very minimal. Many folks now use free blog or website building programs or software to create a website. One of the simplest ways to talk about your facilities and services online is with blogger. The 2 most basic, but most important keys once you do have a website or a blog is to update it and add to it frequently, and to try to get other bloggers or websites to link to yours. Both of these keys will boost your visibility within the search engines.

Remember, once you have a website, refer to the first part of this article for ideas on where to post your website and facility online!


Responses to this article:

Les wrote
WE are in the process of opening a new and unique Assisted Living senior Home, not an ALF, Group Home or CareHome. we have the AD Proof, can we advertise on your site? For free?
27 January 2017 at 1:12 pm

Dottie wrote
I have an assisted living home that's been operating for 11 years,, recently we have lost residents,, any suggestions on how to build my clientele before we lose the business ??

26 August 2016 at 2:19 pm

Dawn wrote
I'm looking for any and all online advertising/martketing websites for assisted living homes. Please send any and all information to the following email address. Thanks..

1 June 2014 at 9:59 am

Assisted Living Directory wrote
Since we have written this article, we have added so much more about this industry, and how to market. One of our most recent articles has to do with getting Social Support for your senior care website and business, which addresses a 'blossoming' area that needs attention for any business or website.
11 November 2012 at 6:23 am

Assisted Living Directory wrote
Hi Michelle - just go to our 'list yours' page on the site, and you can send us your information that way - it's free to do so!
21 June 2012 at 4:21 pm

Michelle wrote
I would like to place my company website on your website. We are an ALF located in Northeast Philadelphia. We are part of a healthcare system consisting of sub-acute rebhab services and also long-term care. Thank you. Michelle
20 June 2012 at 5:33 pm

Assisted Living Directory wrote
Hi Don - in response to your question on how to embed videos - basically, the easiest way is to create a Youtube account, and then upload any videos you have to Youtube. From there, you can easily create an 'embed' code to place on your website wherever you want the video to play. This is usually favorable over hosting the video file on your own site or server, as doing so can really slow your site down.
13 February 2012 at 5:21 pm

MarktheSpaMan wrote
Good tips and suggestions. I also like to promote the spa and wellness facilities as this could be a large part of the people's weekly routine. I enjoyed Ron Howard's movie 'Cocoon' and the water and pool scenes. Spa anyone? MarktheSpaMan
13 February 2012 at 5:11 pm

Don wrote
Hi could you please advise me on how to embed a Video player on a web page such as yours
Many Thanks Don
1 February 2012 at 1:33 pm

Jay wrote
This site has some great ideas for effective marketing....please send more info...Thanks, Jay
15 January 2012 at 8:06 pm

Micquette wrote
So many listing sites to choose from nowadays. It's hard to keep track of them all, especially if I have to change information about my home, like a phone number, or facility amenities etc. It's hard to remember all of the places where I have listed your information.
29 November 2011 at 11:51 am

Luis wrote
We are Palmcrest Grand Residence Located In Long Beach California. Remember that you have to start always taking advantage of the free listings and then you could start moving forward hiring a marketing resource such google, yellow book etc.

Just don't give up keep going...
And Thank you for this info i found a new place to list our facility. Luis
25 May 2011 at 9:49 am

Mary wrote
We are new AFC with no residents as yet. This information was so helpful. Thank you. Mary
30 November 2010 at 9:59 am

Guerillabird wrote
I'm a year too late, but in case anyone is still interested in effectively marketing their assisted living, have a look at a company that makes great promotional videos for assisted livings and nursing homes, called Healthcare Studios ( You pay a reasonable fee for a video, but advertising it for free via Facebook, Youtube, MySpace and Twitter.
24 May 2010 at 12:23 pm

Knight wrote
i have tried my best to start advertising for free but i was not successful. i need some help
29 May 2009 at 12:25 pm

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